What if a bank is actually all about its customers?
After SMRS developed a number of proposals for the Co-operative Bank’s talent attraction they chose the route showing how the employees at the bank help their customers fulfil their dreams as they felt this was the closest to the ethos of the Co-operative Bank.
This meant a photo shoot showing the happy customers and I was chosen to art direct it. The task was made somewhat more difficult due to the way the Co-operative's branding works and the need to use the shots across a very wide range of different media which meant that the normal ways to frame shots were out of the question. These are some of the shots produced.